Some of the Largest Brands Are Using Game Based Apps For Advertising and Promotions

Over 550 businesses and schools have used a scavenger game application available on iPhone and Android mobile devices to drive and enhance their advertising and promotions. The SCVNGR app development platform includes notable users such as the Boston Celtics, Boston Globe, New England Patriots, Journeys, The New York Times, Universal Music Canada, Warner Bros, as well as colleges and universities including Princeton. Using mobile games as a platform for ads and promotions is one of the latest trends in consumer engagement, especially the millennial generation that grew up on video gaming.
 
The essence of the SCVNGR platform is three interconnecting elements: Challenges, which are things to do at places; Treks, which connect places and challenges; and Rewards, that offer benefits for playing. Players earn points in a Challenge – checking-in is worth a point, telling your friends where you are is worth 2 points, and and providing content about a location such as a picture is also worth 2 points. The platform’s database is understood to include already over 20 millions locations.
 
Marketing opportunities abound, from directing a Trek to a specific location with advertising and promotion opportunities along the journey and at the destinations, through utilizing consumer experiences and user generated content that involves the brand at Challenges and Treks. Of course, the Rewards can easily be tied to photo opportunities and further promotions. Fun and games are thereby able to leverage off brand related content, locations & competition.
 
For instance, a Philadelphia Diamond retailer, Robbins Diamonds, fashioned an interactive city-wide treasure hunt to find a hidden diamond ring. Clues were delivered to competitors cellphone’s by SMS text messages, mobileweb or in-app notifications. Pre-event publicity and media coverage included media from traditional print through to digital blogs. As a result, there were almost 2,000 applications for the 250 available spots and 2.5 million impressions for the retailer in TV, print, radio & internet immediately before their busiest season. See the full case study at scvngr.com

Advertising and promotions are no longer one way streets – mobile apps like SCVNGR & others are paving the way for experiential marketing utilizing the mobility benefits of those media and mediums that are with us 24/7 – the mobile phone. As Robbins Diamonds was able to accomplish, you can use a mobile app to rise above the noise produced by your competitors and saturated ad markets. As well, by involving your customers in an experience they will remember and associate with your product, you are creating a positive top of mind recall event that will be hard to match through conventional ads or promotional opportunities.

Android TV and Apps

Did you hear about the new Android TV? These televisions have caught the fancy of people and offers a new way to watch television. Be it playing games or browsing the net, an Android TV offers a lot.

However, Android apps haven’t been that easy to make. So, if you are looking forward for developers to make apps for Android TV as well, you need to consider certain aspects first.

Here is a look at the difficulties developers face when designing an Android TV box app.

Developers work hard, putting in lot of thoughts, time and energy into making a great product. However, many developers fail to take a few key steps that can help them create that magical app. It has to be remembered that almost everyone has a smartphone today. While there are millions of apps for the Android smart phones, apps which are specifically designed for playing with Android TVs are still not that high in number. Developers need to meet different challenges to design newer and better apps. Creating the right product and managing to get loyal customers requires a good strategy.

All about apps

The app icon and the user interface should be clean and be easy to use. Users begin to form opinions about the app once they download it. Developers should read the reports from users to find out the requirements.

Determination of the demographics

Developers get vast information about app users and usage from users. If you are thinking to create a new app, you need to think like a marketer and critically analyze the market to determine your target demographic. For instance, if your app is targeted at low-income people within a particular age group, why would you concentrate on building apps for iOS?

Of course, if you do that, you will spend more money and energy building apps for the wrong audience. Android TV apps in particular, need to be more appealing.

Investing on metrics that can be quantified

Most developers don’t understand how to make proper use of app usage data. As a developer, you ought to read usage of app data by users on a daily basis. Developers should also use reports which show how effective their ads are and how much they can possibly monetize it.

Network for discoverability

Networking with other app developers is a great way by which you can take your apps to even greater heights. Utilize social networks and also guest blog about your app in other app developers’ blogs. You can also simply attend seminars or webinars where app development is the topic. Building relationships in the right circles can offer results that you never anticipated.

Conclusion

Developers require extra effort and research to come out with something innovative. If they are developing an app for an Android TV, they need to first know the audience well to understand the needs and preferences. There are several ways of doing this. As a developer, the end product should actually be user friendly for the users.

Experience The Best of iOS Ecosystem With Free iPhone Apps

Owning an Apple device is a luxurious and prestigious gesture for almost everyone around the globe. The company continues to lead the smartphone and tablet market because of the high quality products that they make. Even though, competitors are tagging behind, the sheer number of free iPhone apps and total app count on the app store is far ahead. It’s growing at a rapid pace, designed to offer excellent choices for its users.

Simplifying Your Search

Consumers will sometimes find it difficult to browse through the sea of apps available on the official store which is when third party websites become integral. They pick and sort out the best available ones in a user friendly interface. All you have to do is browse through the categories, available, know more about the particular application, see screenshots, read description and finally head to the app store to download them. The advantage of free iPhone apps is that they can be downloaded instantly for free without any mandatory credit card requirements or payments. After the new iPhone 5 was introduced with a bigger screen, users now have the advantage of being able to experience apps and games in their authenticity with better screen space. Sports titles, arcade and action games look more vivid now with excellent graphics on the 4″inch screen provided in the latest iPhone version.

Popular Categories

There’s an app for almost everything on the dedicated app store. The most popular among them include social networking, lifestyle, games, utilities, news, books, music, photos, travel and many more. Every category will list the most popular free iPhone apps so that you can pick what you love and download it instantly to your phone. There are specific educational games available for free. These titles are designed to help young children learn numbers, alphabets besides being entertained with a slew of thought provoking mini games. It looks extremely colourful, vibrant level designs and will latch the young children onto the phone for hours at stretch. But, when they are learning new stuff through apps, you hardly have a reason to say no to them!

Productive Apps

Compared to what you know, the application ecosystem on iOS platform is constantly developing. Besides, free iPhone apps it also comprises of games made specifically to suit the larger screen iPad and its 2K resolution. Productive apps are very helpful in allowing you to plan ahead with time planner, weather reports, mobile wifi hotspot generator, PDF reader, file scanner and much more. They are ideal to use in both official as well as personal environment.

Entertainment

When using an iPhone, you can be assured that you are going to be bombarded with entertaining apps and games. The app store offers music, video players, image editors, book readers and much more to keep users of all age groups stuck to their amazing gadget. The free iPhone apps easily comprise of book readers that are compatible to read both.epub files as well as comics. People who enjoy reading novels will find these apps extremely convenient because they can just download any free or paid title from the store to start reading it instantly. Similarly, comic fans will find the interactive comic app readers useful to experience their most favourite superheroes come to life. Constant updates and patches are released to make sure the apps work as intended besides adding new features to it for enhanced performance.

Stay Updated

The dedicated website provides you all the information you need related to free iPhone apps and latest arrivals in the app store. Everything about new games and apps will reach your social networking address or e-mail address in no time. All you have to do is visit the website to know more about the application and download it immediately to your device. The free apps and free games offered by the app store allow users to enjoy them without paying. Besides, even the most popular titles will be offered for free with limited time period. You will be notified about all updates, latest news and app release. Know more about free iPhone apps and enjoy owning an iPhone in all its glory.

Top apps and custom picks is a section dedicated to helping users identify the best free iPhone apps in the market. You can get the right apps with the convenience of your home and never miss another great title in the huge app store assisted by the professional app site.