Some of the Largest Brands Are Using Game Based Apps For Advertising and Promotions

Over 550 businesses and schools have used a scavenger game application available on iPhone and Android mobile devices to drive and enhance their advertising and promotions. The SCVNGR app development platform includes notable users such as the Boston Celtics, Boston Globe, New England Patriots, Journeys, The New York Times, Universal Music Canada, Warner Bros, as well as colleges and universities including Princeton. Using mobile games as a platform for ads and promotions is one of the latest trends in consumer engagement, especially the millennial generation that grew up on video gaming.
 
The essence of the SCVNGR platform is three interconnecting elements: Challenges, which are things to do at places; Treks, which connect places and challenges; and Rewards, that offer benefits for playing. Players earn points in a Challenge – checking-in is worth a point, telling your friends where you are is worth 2 points, and and providing content about a location such as a picture is also worth 2 points. The platform’s database is understood to include already over 20 millions locations.
 
Marketing opportunities abound, from directing a Trek to a specific location with advertising and promotion opportunities along the journey and at the destinations, through utilizing consumer experiences and user generated content that involves the brand at Challenges and Treks. Of course, the Rewards can easily be tied to photo opportunities and further promotions. Fun and games are thereby able to leverage off brand related content, locations & competition.
 
For instance, a Philadelphia Diamond retailer, Robbins Diamonds, fashioned an interactive city-wide treasure hunt to find a hidden diamond ring. Clues were delivered to competitors cellphone’s by SMS text messages, mobileweb or in-app notifications. Pre-event publicity and media coverage included media from traditional print through to digital blogs. As a result, there were almost 2,000 applications for the 250 available spots and 2.5 million impressions for the retailer in TV, print, radio & internet immediately before their busiest season. See the full case study at scvngr.com

Advertising and promotions are no longer one way streets – mobile apps like SCVNGR & others are paving the way for experiential marketing utilizing the mobility benefits of those media and mediums that are with us 24/7 – the mobile phone. As Robbins Diamonds was able to accomplish, you can use a mobile app to rise above the noise produced by your competitors and saturated ad markets. As well, by involving your customers in an experience they will remember and associate with your product, you are creating a positive top of mind recall event that will be hard to match through conventional ads or promotional opportunities.

Samsung Galaxy S – Films and Games and More, Oh My!

Samsung has unleashed all it has to challenge the iPhone with the Samsung Galaxy S, and after a hopeful update of Android to the 2.2 operating system, it is easily one of the smartest of smart phones. The new version of Android will give the phone a great bump in class with smother internet browsing and enhanced navigation. It will also provide the Galaxy S a better done pinch and zoom function, allowing even those with the worst of eyesight to read every word on the handset’s massive four inch screen.

The updated Google maps with location navigation will help in refreshing directions from exact locations, due to the internal GPS, and the new version of Flash will help those improved colours to look even more vivid. Not only will the internet and apps look good, but work shot on the HD camera will feel a little more HD when the playback feature is used. Speaking of films, Samsung is rolling out a movies and games package for new users of the Galaxy S that is sure to impress.

Samsung is giving away a bundle worth over £50 and offers at least six games and three movies through their Gameloft and Samsung Movies apps, which give access to thousands of hit movie and game titles. The offer is to run through March 31stand will need to be redeemed by the 30thof April by registering the phone with the original receipt for your pay monthly phone.

Beyond the new media package, there are still the same great features to the Samsung Galaxy S that has made it one of the pinnacle smart phones. The five megapixel camera provides incredible pictures from a mobile phone, coping greatly with poor lighting situations even without a built in flash. The music player provides great sound and new music just a finger tap away with 3G connectivity to download all of the classics. And the battery handles all of the multi-media-ing very well with a using time of up to 6.3 hours and a standby time of 24 hours.

The iPhone and App Store, Defining New Terms

The iPhone was such a phenomenal technological tidal wave that is was named by Time magazine as the “Invention of the Year” for 2007. Even now it is easy to see the impact the device has made with all the companies coming out with their own version. Has anyone seen the Android? People surprised to see one would most likely be made fun of. For that reason what will not be found here is a description.

As with all new ideas there comes the ever-growing world of terms associated with said innovation. One new word that came with the iPhone: App.

What are Apps? This is where the fun begins. With the iPhone come the phenomena known as “Apps”, short for ‘applications’. These are software programs custom-made by a third-party for both the iPhone as well as the iPod Touch. A lot of these software devices may be quite practical, anywhere from paying bills online or to find the definition for a certain word. Then there are the fun ones, like Starblaster that includes a phaser-like weapon and something that looks much like a tricorder, as in Star Trek.

There are also Apps for many kinds of games or Apps geared toward finding out the latest on a particular celebrity. Some of these are available for free. Others are a few cents on up to a few dollars. These Apps can be acquired online through the web on a computer or directly through an iPhone by way of Apple’s iTunes through their “App Store”, appropriately enough.

Obviously, the most fun Apps are the games. With a little looking around one can find some pretty addicting games for no cost at all, like FallDown! For those games with a price tag, there’s a game called Spore Creatures where the player can create their own denizens and watch them evolve from primordial ooze and inhabit the environment for a few bucks.

Apps have become so popular there are now Apps to find Apps, like Appfinder and Chomp. These Apps help the user through what appeals to them. A few come with reviews of the Apps available. Just like what was true about the old board games is equally true about game Apps. Some may be uninspiring or just plain boring along with the truly fun ones. Either way there is a whole new take on how to occupy oneself.