The Best of Google’s Apps and Games – 2014

The results are out. Google announced the best of its Apps and Games for the year 2014 recently. The list seems to be somewhat similar to the ‘best of 2014’ list released by Apple earlier this month. Coming to the games, Candy Crush continues to be the most sought after games. It was the most downloaded game of the year. The tech giant has put apps into a number of categories. The categories include mobile photography, education, social, health and fitness etc. As per the list released by Google, ‘Health and Fitness’ is growing real fast in the apps category as a result of which, the developers are speeding up the process of making the apps compatible with Google’s Android Wear line of smart watches.

What’s the most downloaded?

The most downloaded Google apps by category are Duolingo in the education category, MyFitnessPal in the health and fitness category, Pandora in the music category, Flipagram in the photography category, Facebook in the social category, Netflix in the entertainment category, NFL Mobile in the sports category and TripAdvisor in the travel category, Health and Fitness falls into the year’s fastest growing app category.

The most downloaded Google games are ‘Candy Crush Saga’, Don’t Tap the White Tile’, ‘Farm Heroes Saga’, ‘Subway Surfers’ and ‘Clash of Clans’. In the Achievements category, Google play games users unlocked 3.5 billion achievements in this year.

Google has good news for all the Android users. The Android users can now find the top-rated apps of the year on the Google Play Store. The Google Play has a section called ‘The Best Apps of 2014’. This section features a total of 64 apps that include popular apps like Shazam, Uber, TuneIn Radio, Skype Qik, Group Video Chat and Secret. However, only a few apps among these 64 apps can be downloaded free of cost. Some of the paid apps are Ultimate Guitar Tabs & Chords, Facetune, Afterlight, Amazing World Atlas, 7 Minute Workout Challenge, djay2 and Over.

Compared to last year, the number of Google games that have been downloaded has exceeded the number of Google apps that were downloaded by about sixty percent as per the q3 results in 2014. The popularity of Google games has contributed to a good growth in revenues in the third quarter of the year 2014. Looking at the popularity of the games and apps, it is expected that Google would very soon announce few more Android apps and games that would be compatible with Chrome OS. It is easy to hire an iPhone developer or an Android developer today and making useful and quality applications are so much easier today.

Some of the Largest Brands Are Using Game Based Apps For Advertising and Promotions

Over 550 businesses and schools have used a scavenger game application available on iPhone and Android mobile devices to drive and enhance their advertising and promotions. The SCVNGR app development platform includes notable users such as the Boston Celtics, Boston Globe, New England Patriots, Journeys, The New York Times, Universal Music Canada, Warner Bros, as well as colleges and universities including Princeton. Using mobile games as a platform for ads and promotions is one of the latest trends in consumer engagement, especially the millennial generation that grew up on video gaming.
 
The essence of the SCVNGR platform is three interconnecting elements: Challenges, which are things to do at places; Treks, which connect places and challenges; and Rewards, that offer benefits for playing. Players earn points in a Challenge – checking-in is worth a point, telling your friends where you are is worth 2 points, and and providing content about a location such as a picture is also worth 2 points. The platform’s database is understood to include already over 20 millions locations.
 
Marketing opportunities abound, from directing a Trek to a specific location with advertising and promotion opportunities along the journey and at the destinations, through utilizing consumer experiences and user generated content that involves the brand at Challenges and Treks. Of course, the Rewards can easily be tied to photo opportunities and further promotions. Fun and games are thereby able to leverage off brand related content, locations & competition.
 
For instance, a Philadelphia Diamond retailer, Robbins Diamonds, fashioned an interactive city-wide treasure hunt to find a hidden diamond ring. Clues were delivered to competitors cellphone’s by SMS text messages, mobileweb or in-app notifications. Pre-event publicity and media coverage included media from traditional print through to digital blogs. As a result, there were almost 2,000 applications for the 250 available spots and 2.5 million impressions for the retailer in TV, print, radio & internet immediately before their busiest season. See the full case study at scvngr.com

Advertising and promotions are no longer one way streets – mobile apps like SCVNGR & others are paving the way for experiential marketing utilizing the mobility benefits of those media and mediums that are with us 24/7 – the mobile phone. As Robbins Diamonds was able to accomplish, you can use a mobile app to rise above the noise produced by your competitors and saturated ad markets. As well, by involving your customers in an experience they will remember and associate with your product, you are creating a positive top of mind recall event that will be hard to match through conventional ads or promotional opportunities.

Downloading Free Android Games And Apps – How To Protect Your Phone

Android applications and games are simply popular and fans keep looking for the latest and most interesting games or apps to download onto their phones. Usually to enjoy the exciting world of games and apps you need an Android application package or APK, which is that the file format that the Android operating system uses to install and distribute software especially the apps or games. The source of your APK downloader should be verified and trustworthy for you to have a pleasant experience downloading; but there are other simple things you can embrace to make sure that your phone remains safe from malware when downloading the android apps.

1. Keep off unknown sources

Google Play is the best installation source when it comes to the android apps, but you still have an option of getting the apps from other reliable sources. You can find Google Play APK easily today, but you ought to be careful with the APK file that you download because you could end up with malware on the device. What you should do is to ensure that the source is safe and disable unknown source installations on your device until a time when you feel safe enough to trust the download from a given source.

2. Double check your app ratings

Just because the games and apps are on Google Play does not necessarily make them safe for downloading. Always make a point of checking reviews and ratings of the android games and apps you are about to download because they can help you unveil technical issues you are likely to encounter. In essence the higher the rating of the game or app and the more downloads it has received, then safer it should be for you to download it. If you are interested in new releases that have little feedback on them, then take your time to research a little bit more about them before you go ahead with the download.

3. Check the app or game details

Details about the publisher and developer of the game or apps you are about to download can help you determine how legitimate they are. You can use independent discussion forums and reviews to get the details you need so you can confirm that what you are about to download is the correct app or game. Malware writers easily create apps that are very similar to the popular ones so make sure that you take your time to check that the app developer, name and publisher are correct before you do ahead.

4. Know permissions you grant

When installing a new app or game, you get a list of permissions that you grant the software. Unfortunately, not many users understand or take time to check what permissions they grant. Be on the safe side by evaluating permissions and why they are needed so you know whether they have a valid reason or they are suspicious. If what you are allowing the software to do is suspicious then don’t grant the permission.

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