The iPhone and App Store, Defining New Terms

The iPhone was such a phenomenal technological tidal wave that is was named by Time magazine as the “Invention of the Year” for 2007. Even now it is easy to see the impact the device has made with all the companies coming out with their own version. Has anyone seen the Android? People surprised to see one would most likely be made fun of. For that reason what will not be found here is a description.

As with all new ideas there comes the ever-growing world of terms associated with said innovation. One new word that came with the iPhone: App.

What are Apps? This is where the fun begins. With the iPhone come the phenomena known as “Apps”, short for ‘applications’. These are software programs custom-made by a third-party for both the iPhone as well as the iPod Touch. A lot of these software devices may be quite practical, anywhere from paying bills online or to find the definition for a certain word. Then there are the fun ones, like Starblaster that includes a phaser-like weapon and something that looks much like a tricorder, as in Star Trek.

There are also Apps for many kinds of games or Apps geared toward finding out the latest on a particular celebrity. Some of these are available for free. Others are a few cents on up to a few dollars. These Apps can be acquired online through the web on a computer or directly through an iPhone by way of Apple’s iTunes through their “App Store”, appropriately enough.

Obviously, the most fun Apps are the games. With a little looking around one can find some pretty addicting games for no cost at all, like FallDown! For those games with a price tag, there’s a game called Spore Creatures where the player can create their own denizens and watch them evolve from primordial ooze and inhabit the environment for a few bucks.

Apps have become so popular there are now Apps to find Apps, like Appfinder and Chomp. These Apps help the user through what appeals to them. A few come with reviews of the Apps available. Just like what was true about the old board games is equally true about game Apps. Some may be uninspiring or just plain boring along with the truly fun ones. Either way there is a whole new take on how to occupy oneself.

Download iPhone Extras and Apps For Your Apple iPhone 3G

Everyone likes to be unique not only in their personalities, but in their possessions as well. When it comes to buying gadgets like the Apple iPhone they are all pretty much the same. What is different though is all the apple extras that can be added to it so you can personalize it. It then becomes unique because you have added your personal touch.

One favorite apple extra are the numerous wallpapers that you can choose from. You can just about get any design or theme that you can possibly think of. Of course there is a trend that is followed here as well. The most popular current wallpapers are those of famous people, closely followed by sports logos.

The iPhones are not a cheap item and you want to preserve its finish as much as possible. Being as they are small, they are handled constantly and then put in a pocket or purse when not in use. Within a short time they become scratched. You can buy protectors which are called skins. These are like a very thin cover that protects the back of the iPhone. Apple extras like this really help to preserve the item.

They are really nice because of the large color selections that are available. You can even get them to coordinate with your wallpaper. They vary in prices, but sometimes you can find some great deals. Often people like to have several that they can choose from. In fact some people will match them to their clothing. These have become so popular that the iPhones almost look bare without them.

At one time when people used to be waiting for a bus, a bus stand they would read the local paper to pass the time. Now everyone is playing games on their iPhones with the new apple extras. The days of computer games just being for kids are long gone. Adults enjoy this category just as much as the kids do. This can be confirmed by the number of games that on the market geared towards the older teens and adults.

Its no wonder that many schools won’t allow the iPhones in the classroom. Its too difficult to keep the kids away from the games, and their minds on their studies.

When talking about all the exciting extras for the iPhone the applications cannot be left out. Not everyone has the same requirements and that’s where these innovative applications become a real benefit. There are individuals who deal a great deal on eBay for example.

They perhaps are involved in some of the auctions there and like to track them. This is simply done with the iPhone software for eBay which is available. A real bonus is you can some free applications. There is probably something there that everyone can use.

However, the real gems are paid applications and extras. Not the “free stuff” you can find out there. You can visit iPhone sites to purchase these applications and extras

Some of the Largest Brands Are Using Game Based Apps For Advertising and Promotions

Over 550 businesses and schools have used a scavenger game application available on iPhone and Android mobile devices to drive and enhance their advertising and promotions. The SCVNGR app development platform includes notable users such as the Boston Celtics, Boston Globe, New England Patriots, Journeys, The New York Times, Universal Music Canada, Warner Bros, as well as colleges and universities including Princeton. Using mobile games as a platform for ads and promotions is one of the latest trends in consumer engagement, especially the millennial generation that grew up on video gaming.
 
The essence of the SCVNGR platform is three interconnecting elements: Challenges, which are things to do at places; Treks, which connect places and challenges; and Rewards, that offer benefits for playing. Players earn points in a Challenge – checking-in is worth a point, telling your friends where you are is worth 2 points, and and providing content about a location such as a picture is also worth 2 points. The platform’s database is understood to include already over 20 millions locations.
 
Marketing opportunities abound, from directing a Trek to a specific location with advertising and promotion opportunities along the journey and at the destinations, through utilizing consumer experiences and user generated content that involves the brand at Challenges and Treks. Of course, the Rewards can easily be tied to photo opportunities and further promotions. Fun and games are thereby able to leverage off brand related content, locations & competition.
 
For instance, a Philadelphia Diamond retailer, Robbins Diamonds, fashioned an interactive city-wide treasure hunt to find a hidden diamond ring. Clues were delivered to competitors cellphone’s by SMS text messages, mobileweb or in-app notifications. Pre-event publicity and media coverage included media from traditional print through to digital blogs. As a result, there were almost 2,000 applications for the 250 available spots and 2.5 million impressions for the retailer in TV, print, radio & internet immediately before their busiest season. See the full case study at scvngr.com

Advertising and promotions are no longer one way streets – mobile apps like SCVNGR & others are paving the way for experiential marketing utilizing the mobility benefits of those media and mediums that are with us 24/7 – the mobile phone. As Robbins Diamonds was able to accomplish, you can use a mobile app to rise above the noise produced by your competitors and saturated ad markets. As well, by involving your customers in an experience they will remember and associate with your product, you are creating a positive top of mind recall event that will be hard to match through conventional ads or promotional opportunities.